The Neon Pack
Synopsis
The Neon Pack is a Protopian Tale which takes place in a very near future where XR technology is seamlessly fused into our everyday lives, enhancing even the most mundane of activities.
The project was commissioned by Hope Works and match-funded by XR Stories (University of York) and attempts to provoke thought and discussion regarding the development and proliferation of XR technology and content.
To date, ‘The Neon Pack’ has been exhibited at Sónar+D (Barcelona, 2023), the Immersive Futures Lab, SXSW, (Austin, Texas, 2023) and BEYOND, Cardiff City Hall (2022). An augmented reality iteration of the project was also displayed in Sheffield city centre until 2025 as part of the ‘Look Up’ AR artworks project.
The Neon Pack features original soundtrack by 96 Back on CPU Records.
Details
- Year
- 2022
- Type of project
- XR / Immersive
- Running time
- 5 min 53 sec
- Format
- 360 video
- Director
-
Nick Bax
- Producer
- Nick Bax
- Screenwriter
- Nick Bax
- Composer
- 96 Back
- Other Lead Creative(s)
- Lead Design / Animation: Dan Fleetwood
- Additional Design
- Michaela White
Categories
Production Status
Production Company
Human Studio
Nick BaxPersistence Works
21 Brown Street
Sheffield
S1 2BS
Page updates
This page was last updated on 17th July 2025. Please let us know if we need to make any amendments or request edit access by clicking below.
See also
You may also be interested in other relevant projects in the database.
Space, Time and Streets in the Sky
Director: Nick Bax
Year: 2021
Virtual reality project by Human Studio seeking to demonstrate the ‘personality of a place’, via a combination of original 360° filming, archive imagery and audio interviews. Official Selection Immersive Futures Lab, BEYOND 2022 (Cardiff)
About an Intimate Matter
Director: Sandeep Kumar Paul
Year: 2026
Science teacher Swarna and her partner Driti move to a suburban town for a fresh start. When a student leaks intimate photos of Swarna online, school authorities turn her private life into a disciplinary issue. Official Selection Busan International Film Festival 2026 - World premiere
Clocks
Director: Yv Shells
Year: 2026
When Arlo arrives to find Marcus has cooked someone else’s favourite meal, a single question begins to unravel an evening that refuses to stay in the present. Through a fractured timeline set entirely within one dining room, we move between Marcus and Arlo and the relationship that came before, with Una, the woman he met at a late-night bus stop and once talked about marrying. The same table, the same chairs, the same arguments about trust, honesty and what it means to truly see someone. As the timelines bleed together, it becomes clear that Marcus has never fully left the past, and that Una’s ghost sits at every table he sets. When Arlo asks what her own favourite meal is and he cannot answer, the film’s quiet devastation lands completely. CLOCKS is a portrait of a man who loves generously but sees poorly, and the women who carry the cost. It asks what we owe the person in front of us while we are still in love with someone we lost, and whether a feeling ever truly ends.