Project Detail

One Man and His Shoes

Synopsis

The story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a billion dollar business. But it is also a story with a dark side – for thirty years people have been willing to kill for a pair of Air Jordans, while manufacturers Nike have turned a blind eye. This film is a parable of America's dark love affair with consumer capitalism and celebrity culture.
Official Selection SXSW 2020
Official Selection BFI London Film Festival 2020

Details

Year
2020
Type of film
Features
Running time
80 min
Director
Yemi Bamiro 1st Feature
Producer
Will Thorne
Executive Producer
Christopher Hird, James Ramkoleea
Editor
Michael Marden
Music
Baba Adefuye, Thomas Farnon

Categories

Production Status

Production Company

Break Em Films

Will Thorne
43A The Cut
London
SE1 8JA

Sales Company

Page updates

This page was last updated on 12th May 2025. Please let us know if we need to make any amendments or request edit access by clicking below.

See also

You may also be interested in other relevant projects in the database.

Black is Beautiful: The Kwame Brathwaite Story Black is Beautiful: The Kwame Brathwaite Story

Director: Yemi Bamiro

Year: 2025

This film follows the growth of the Afrocentric Black is Beautiful movement of the 60s and 70s through the lens of Kwame Brathwaite, pioneering Harlem photographer and its unsung godfather. <br /> <br /> Kwame Brathwaite spent his life documenting black American history, photographing and befriending some of its biggest stars over his lifetime. He also founded grassroots fashion shows he called "Naturally" that celebrated natural black beauty and Afrocentrism in a time when it was deemed controversial, and heralded a new dawn for blackness across the globe.<br /> <br /> Forgotten by history until his son uncovered his vast archive of photos in the 2010s, the film covers the revival of Kwame's legacy in the last few years of his life. Family, friends and artistic admirers championed Kwame's work in a bid to put his name on the map before his passing in 2023. Kwame's story weaves together the story of the black experience, cultural icons and activism, taking a Forrest Gump journey through the biggest names and moments in American culture.

Super Eagles '96 Super Eagles '96

Director: Yemi Bamiro

Year: 2022

Since its debut in 1994, Nigeria has qualified for six of the eight FIFA World Cup tournaments, reaching the last 16 on three occasions. They are three-time Africa Cup of Nations winners. And they have placed fifth in FIFA rankings – the highest position achieved by an African team. It’s no surprise, then, that they are affectionately known as the Super Eagles. Bamiro’s fascinating documentary not only details how the team grew in stature, it locates them within the country’s politically turbulent recent history – through the various coups, the imprisonment and execution of writer and activist Ken Saro-Wiwa and many others, and the corporate scandals resulting from widespread pollution. It successfully balances profiles of those involved in the team’s success with figures who have fought to better life across the whole of the country.<br /> (London Film Festival)

Spacewoman Spacewoman

Director: Hannah Berryman

Year: 2024

A landmark feature documentary about astronaut Eileen Collins, the first woman to pilot and command the Space Shuttle.<br /> Eileen’s incredible journey starts with her smalltown beginnings, sees her smash through many glass ceilings, and culminates in four dramatic space shuttle missions, the last being possibly the most dangerous and most important of them all.<br /> At its heart the film is the moving human drama of one family, where a mother’s extraordinary career takes us straight to the big philosophical question of what is the level of acceptable risk in human endeavour? <br /> This film celebrates Commander Collins’ trailblazing NASA career which opened the way for women to become spacecraft pilots and commanders, and proved a perfect riposte to a previous generation of male astronauts who thought there was no place for women to lead the way in space. <br /> Official Selection DOC NYC 2024 - World premiere<br /> Official Selection CPH:DOX 2025 - European premiere