General Magic
Synopsis
Spun out from Apple in 1990 to create the ‘next big thing’, the ideas that now dominate the tech industry and our day-to-day lives were born at General Magic. The first smartphones. Social media. E-commerce. Even the beloved emoji. But this was before the web, before 3G, before Google, before everyone had a mobile phone in their pocket. The world was not ready in 1994 to hold the world in its hands. And though General Magic died, those concepts and the people who pioneered them went on to change almost everything.
Combining rare archive footage with contemporary stories of the Magicians today, this documentary tracks the progress of anytime, anywhere communication from a thing of sci-fi fiction in 1994 to a reality in our pockets and on our wrists today.
With members of the original Mac team and the creators of the iPhone, Android, eBay and more, this is the story of one of history’s most talented teams and what happens when those who dream big fail, fail again, fail better and ultimately succeed.
Official Selection Tribeca Film Festival 2018 - Spotlight Documentary - World premiere
Details
- Year
- 2018
- Type of project
- Features
- Running time
- 90 mins
- Format
- Digital
- Director
-
Sarah Kerruish, Matt Maude 1st Feature
- Producer
- Sarah Kerruish, Matt Maude
- Co-Producer
- Ceri Tallett, Dee Gardetti
- Executive Producer
- Reynold D'Silva, John Giannadrea, Michael Stern
- Editor
- Claire Ferguson, Anna Meller
- Screenwriter
- Sarah Kerruish, Jonathan Key, Matt Maude, Michael Stern, Ceri Tallett
- Director of Photography
- Jay Maude, Matt Maude
- Sound
- Alastair Sirkitt
- Composer
- Benji Merrison, Martin Phipps
- Principal cast
- Tony Fadell, Marc Porat, Megan Smith
- Film Image
- © Spellbound II Productions
Categories
Production Status
Production Company
US, UK coproduction
Spellbound II Productions (US), Left Eye Blind Productions (UK)
Left Eye Blind Productions
Matt Maude113 Hackney Downs Studios
London
E8 2BT
Sales Company
Cinetic Media
555 W. 25th Street, 4th FloorNew York
NY 10001
Page updates
This page was last updated on 12th May 2025. Please let us know if we need to make any amendments or request edit access by clicking below.
See also
You may also be interested in other relevant projects in the database.
Tracing Transcendental Tone
Director: Julian Konczak
Year: 2025
Following a pilgrimage through the sacred sounds of India – a land of many faiths, including Vedanta, Islam and Buddhism. Using striking visual material accompanied by an evocative, multi-layered soundtrack, the audience is taken on a unique sonic journey through the sacred sound practices of many of the world’s key religions. A combination of interviews, performances, and natural sounds creates a rich, immersive cinematic experience. With an intimate, direct camera style, viewers can get close to the many spiritual practitioners, musicians, and meditation teachers who form the fabric of the journey. Bubbling hot springs, subtropical nocturnal symphonies of insects, and harsh, frozen mountain winds combine with mantra chanting, classical Hindustani music, and the dynamic temple sounds of drums and trumpets. This audiovisual tone poem invites you to experience heightened sensory awareness and the transformative, healing power of sound.
The Solway
Director: Eamon Bourke
Year: 2026
Filmmaker Eamon Bourke lost his mother, Sue, when he was three and has no memory of her. When his father decides to sell the remote Lake District home where she died, Eamon returns with his camera to document the house and its clearing. Among Sue’s belongings - diaries, poems, photographs and tapes - he discovers a box of damaged cassette recordings. After painstakingly repairing them, he uncovers something extraordinary: his mother’s voice. Through these intimate audio diaries, Sue speaks candidly about motherhood, sings to her children, and captures fleeting family moments Eamon never knew. One final tape records her describing the onset of hepatitis, days before she fell into a coma and died in 1983. Another, more haunting still, features three-year-old Eamon calling out to his unconscious mother in hospital, in a desperate attempt to bring her back. As Eamon pieces together this archive, he confronts the enduring impact of early loss, speaking with his father and sisters while retracing the emotional landscape of his childhood. Set against the vast beauty of the Lake District, a deeply personal exploration of grief, memory and love - an attempt to recover what was lost, and to finally say goodbye.
Too Disgusting To Be Confused
Director: Maya Avidov
Year: 2025
This is a story about a man who threw a party, which birthed a globally renowned event, which led to a film, which led to a lawsuit, which led to a legacy. Founded in 1972 by sculptor Andrew Logan, The Alternative Miss World is a celebration of transformation and unorthodox beauty. Starting as makeshift private parties held in his artist studio in an old jigsaw factory, the event married the Miss World competition with Crufts dog show, all with a sense of joy and humour. An instant smash hit, early judges and competitors included cultural legends like David Hockney, Derek Jarman, Zandra Rhodes and Leigh Bowery. 1978 saw them take the party public, hiring a big-top tent on Clapham Common for a circus themed extravaganza, hosted by drag icon Divine. A film about the night premiered at Cannes in 1980, and was meant to make it’s London debut on the same evening as the Miss World event. However there was an attempt to scupper this homecoming when later that year they found themselves in The Royal Court of Justice, being sued by Miss World and represented by a trainee barrister by the name of Tony Blair… Official Selection Raindance Film Festival 2025