Project Detail

#eatpretty

Synopsis

An experimental horror short that explores the modern disease becoming known as consumption. It follows successful product photographer Anna, who aims for a life filled with perfect moments, inspired by a constant stream of social media feeds, sponsored blogs and fairytales playing on her computer. Yet whenever alone Anna's beautifully curated life is taken over by a growing hunger, and she starts hearing disturbing organic sounds. She controls this by eating pretty things, yet the hunger and sounds become inescapable, until even the men she dates become consumable objects.
Critiquing the insidious influence of advertising and corporations that has seeped into our digital lives. Made of endlessly looping cinemagraphs, it subverts a trendy online medium in order to reflect the impossibility of attaining everlasting perfection, something that we are socially conditioned to strive for. The film contains many hidden references, such as the myth of King Midas, pro-Ana online support groups and the Algonquin cannibal spirit Wetiko - a metaphor for society’s dopamine addiction and the inner void it creates.
Anna's story also exists as an endlessly looping series of perfect moments here: instagram.com/annaeatspretty

Details

Year
2018
Type of project
Shorts
Running time
3 min 35 sec
Format
Digital
Director
Rebecca Culverhouse
Producer
Pamela Pifferi
Co-Producer
Fiona Lamptey
Executive Producer
Catherine Bray
Editor
Rebecca Culverhouse
Screenwriter
Rebecca Culverhouse
Director of Photography
Jacob Sacks-Jones
Production Designer
Amy Thompson
Sound
Patrick Lee
Principal cast
Roseanna Frascona, Peter McPherson
Voice Actors
James Percy, Abigail Halley
Wardrobe Stylist
Emma Lightbown
Hair & Make up
Gina Dowle

Production Status

Production Company

Commissioned by Random Acts

Rebel Cub

Rebecca Culverhouse

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