The Neon Pack
Synopsis
The Neon Pack is a Protopian Tale which takes place in a very near future where XR technology is seamlessly fused into our everyday lives, enhancing even the most mundane of activities.
The project was commissioned by Hope Works and match-funded by XR Stories (University of York) and attempts to provoke thought and discussion regarding the development and proliferation of XR technology and content.
To date, ‘The Neon Pack’ has been exhibited at Sónar+D (Barcelona, 2023), the Immersive Futures Lab, SXSW, (Austin, Texas, 2023) and BEYOND, Cardiff City Hall (2022). An augmented reality iteration of the project was also displayed in Sheffield city centre until 2025 as part of the ‘Look Up’ AR artworks project.
The Neon Pack features original soundtrack by 96 Back on CPU Records.
Details
- Year
- 2022
- Type of project
- XR / Immersive
- Running time
- 5 min 53 sec
- Format
- 360 video
- Director
-
Nick Bax
- Producer
- Nick Bax
- Screenwriter
- Nick Bax
- Composer
- 96 Back
- Other Lead Creative(s)
- Lead Design / Animation: Dan Fleetwood
- Additional Design
- Michaela White
Categories
Production Status
Production Company
Human Studio
Nick BaxPersistence Works
21 Brown Street
Sheffield
S1 2BS
Page updates
This page was last updated on 17th July 2025. Please let us know if we need to make any amendments or request edit access by clicking below.
See also
You may also be interested in other relevant projects in the database.
Space, Time and Streets in the Sky
Director: Nick Bax
Year: 2021
Virtual reality project by Human Studio seeking to demonstrate the ‘personality of a place’, via a combination of original 360° filming, archive imagery and audio interviews. Official Selection Immersive Futures Lab, BEYOND 2022 (Cardiff)
Shall We Meet Tonight
Director: Wapah Ezeigwe
Year: 2025
The film narrates the complex journey of a young woman as she is promised in an arranged marriage to a wealthy aristocrat. As she navigates this new social landscape, she unexpectedly finds herself drawn towards another woman from her town. This secret affection creates a conflict within her, torn between fulfilling her marital duties and following her heart. Through its poignant portrayal of love in the face of societal expectations, the movie explores themes of identity, independence, and the struggle for authentic connection amidst tradition-bound constraints. As the protagonist grapples with these competing forces in her life, viewers are drawn into a captivating tale of self-discovery and the courage to embrace one's own desires. Official Selection BFI Flare LGBTQIA+ Film Festival 2025
Moments Between
Director: Ben M. Davies
Year: 2025
Jenny reveals to her fiancé, Scott, that she's fallen in love with Cat, her best friend. Jenny can't decide who she wants to be with, so she lets Scott and Cat choose for her.