Project Detail

The Neon Pack

The Neon Pack

Synopsis

An immersive 360 experience created by Human Studio interpreting three scenes from an original short story by Nick Bax.

The Neon Pack is a Protopian Tale which takes place in a very near future where XR technology is seamlessly fused into our everyday lives, enhancing even the most mundane of activities.

The project was commissioned by Hope Works and match-funded by XR Stories (University of York) and attempts to provoke thought and discussion regarding the development and proliferation of XR technology and content.

To date, ‘The Neon Pack’ has been exhibited at Sónar+D (Barcelona, 2023), the Immersive Futures Lab, SXSW, (Austin, Texas, 2023) and BEYOND, Cardiff City Hall (2022). An augmented reality iteration of the project was also displayed in Sheffield city centre until 2025 as part of the ‘Look Up’ AR artworks project.

The Neon Pack features original soundtrack by 96 Back on CPU Records.

Details

Year
2022
Type of film
XR / Immersive
Running time
5 min 53 sec
Format
360 video
Director
Nick Bax
Producer
Nick Bax
Screenwriter
Nick Bax
Composer
96 Back
Other Lead Creative(s)
Lead Design / Animation: Dan Fleetwood
Additional Design
Michaela White

Production Status

Production Company

Human Studio

Nick Bax
Persistence Works
21 Brown Street
Sheffield
S1 2BS

Page updates

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