The Neon Pack
Synopsis
The Neon Pack is a Protopian Tale which takes place in a very near future where XR technology is seamlessly fused into our everyday lives, enhancing even the most mundane of activities.
The project was commissioned by Hope Works and match-funded by XR Stories (University of York) and attempts to provoke thought and discussion regarding the development and proliferation of XR technology and content.
To date, ‘The Neon Pack’ has been exhibited at Sónar+D (Barcelona, 2023), the Immersive Futures Lab, SXSW, (Austin, Texas, 2023) and BEYOND, Cardiff City Hall (2022). An augmented reality iteration of the project was also displayed in Sheffield city centre until 2025 as part of the ‘Look Up’ AR artworks project.
The Neon Pack features original soundtrack by 96 Back on CPU Records.
Details
- Year
- 2022
- Type of project
- XR / Immersive
- Running time
- 5 min 53 sec
- Format
- 360 video
- Director
-
Nick Bax
- Producer
- Nick Bax
- Screenwriter
- Nick Bax
- Composer
- 96 Back
- Other Lead Creative(s)
- Lead Design / Animation: Dan Fleetwood
- Additional Design
- Michaela White
Categories
Production Status
Production Company
Human Studio
Nick BaxPersistence Works
21 Brown Street
Sheffield
S1 2BS
Page updates
This page was last updated on 17th July 2025. Please let us know if we need to make any amendments or request edit access by clicking below.
See also
You may also be interested in other relevant projects in the database.
Space, Time and Streets in the Sky
Director: Nick Bax
Year: 2021
Virtual reality project by Human Studio seeking to demonstrate the ‘personality of a place’, via a combination of original 360° filming, archive imagery and audio interviews. Official Selection Immersive Futures Lab, BEYOND 2022 (Cardiff)
Everybody Wants to F*ck Me
Director: Jonathan Schey
Year: 2026
Adam strives to present as a sensitive feminist but behind the facade he's a serial womaniser. After a one night stand with a mysterious stranger leaves him suddenly irresistible, Adam's dream quickly turns into a nightmare. Official Selection Toronto International Film Festival 2026 - World premiere
Faith
Director: Paul Andrew Williams
Year: 2026
Gina, a single mother, meets Michael, an enigmatic stranger. As their relationship deepens, Michael's extraordinary true identity is revealed, teaching Gina to embrace life fully again. Official Selection Toronto International Film Festival 2026 - World premiere