The Neon Pack
Synopsis
The Neon Pack is a Protopian Tale which takes place in a very near future where XR technology is seamlessly fused into our everyday lives, enhancing even the most mundane of activities.
The project was commissioned by Hope Works and match-funded by XR Stories (University of York) and attempts to provoke thought and discussion regarding the development and proliferation of XR technology and content.
To date, ‘The Neon Pack’ has been exhibited at Sónar+D (Barcelona, 2023), the Immersive Futures Lab, SXSW, (Austin, Texas, 2023) and BEYOND, Cardiff City Hall (2022). An augmented reality iteration of the project was also displayed in Sheffield city centre until 2025 as part of the ‘Look Up’ AR artworks project.
The Neon Pack features original soundtrack by 96 Back on CPU Records.
Details
- Year
- 2022
- Type of project
- XR / Immersive
- Running time
- 5 min 53 sec
- Format
- 360 video
- Director
-
Nick Bax
- Producer
- Nick Bax
- Screenwriter
- Nick Bax
- Composer
- 96 Back
- Other Lead Creative(s)
- Lead Design / Animation: Dan Fleetwood
- Additional Design
- Michaela White
Categories
Production Status
Production Company
Human Studio
Nick BaxPersistence Works
21 Brown Street
Sheffield
S1 2BS
Page updates
This page was last updated on 17th July 2025. Please let us know if we need to make any amendments or request edit access by clicking below.
See also
You may also be interested in other relevant projects in the database.
Space, Time and Streets in the Sky
Director: Nick Bax
Year: 2021
Virtual reality project by Human Studio seeking to demonstrate the ‘personality of a place’, via a combination of original 360° filming, archive imagery and audio interviews. Official Selection Immersive Futures Lab, BEYOND 2022 (Cardiff)
The Scarlet Tunic
Director: Stuart St Paul
Year: 1998
In nineteenth century rural England, a German hussar serving with King George III's personal cavalry, Matthaus Singer, falls madly in love with Frances Groves, the only daughter of a West Country solicitor. Based on the short story 'The Melancholy Hussar' by Thomas Hardy
Marriage Test
Director: Sara Nourizadeh
Year: 2026
Set in a mosque waiting room in 1980s South Wales, and inspired by the true story of writer-director Sara Nourizadeh's parents, a young couple whose relationship crossed boundaries of culture, faith and expectation. At a time when Iranian politics dominated UK headlines and shaped public attitudes, a Welsh woman and her Iranian fiancé prepare for an Islamic conversion ceremony – a requirement they must fulfil if they are to marry. What follows is a quietly charged and emotionally intimate portrait of two people trying to navigate a moment that is both deeply personal and subtly political. As they wait for the ceremony to begin, small details – a trembling hand, a whispered joke, a fleeting moment of doubt – reveal the emotional stakes beneath the surface. Their conversation dances between humour and tension, affection and uncertainty, reflecting the push and pull of family pressures, cultural misunderstandings, and their own hopes for the future. Authentic VHS archive footage of the real couple is interwoven within this scripted drama, grounding the film in lived experience and offering an unexpectedly tender glimpse into the decades that followed.